Kenny Chesney is developing his own rum, and you can help him by completing a survey:

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Kenny Chesney will develop a new rum with Constellation Spirits, Inc. The joint venture will be called Crouton Spirits, LLC:

The company, a division of Constellation Brands Inc. said in a news release Monday the joint venture with the star will be called Crouton Spirits LLC. The company will develop a premium rum, which it said is one of the fastest growing sectors in the spirits industry.

Constellation and Chesney will on every aspect of the rum, including marketing and product positioning.

“We’re looking to create a fun-in-the-sun, vacation-in-a-bottle type experience that people everywhere can enjoy when they kick back and relax,” Chesney said in a statement.

Kenny Chesney is launching his own record label, according to Country Hound:

Country Music artist Kenny Chesney is taking things into his own hands by setting up his own record label. Chesney has set up Blue Chair and has leased his next album release, Lucky Old Sun, to BNA. As of right now, there are no other artists on Blue Chair.

His newest single, “Everybody Wants To Go To Heaven,” hit radio airways on Monday sporting the new Blue Chair logo alongside the BNA mark. The song was originally recorded by George Strait for his recent album, Troubadour.