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Joe’s Crab Shack Offering a Chesney Cocktail

posted September 6th, 2016 at 1:21 pm

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by Josh

Head on over to Joe’s Crab Shack where you can have a “No Problems,” made with Blue Chair Bay rum:

Joe’s Crab Shack and Blue Chair Bay® Rum have partnered to create an exclusive specialty drink featuring Kenny Chesney’s signature coconut rum.

“No Problems,” created by Joe’s Crab Shack, is now available in all restaurants nationwide. The drink, named after Chesney’s hit title track, No Shoes, No Shirt, No Problems, evokes the summertime frame of mind that Joe’s Crab Shack is known for.

The bright-red fruity cocktail is a refreshing blend of Blue Chair Bay® Coconut Rum mixed with Triple Sec, strawberry purée, Sprite and lime. No Problems is served in a signature mason jar garnished with a pineapple leaf and a lime wedge.

“This partnership with Blue Chair Bay® Rum is a perfect one for Joe’s,” said Bob Merritt, CEO of Ignite Restaurant Group. “Creating innovative and enjoyable drinks is a signature part of Joe’s Crab Shack. We encourage our guests to relax, unwind and forget all their problems at Joe’s—although shoes and shirts are required.”

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Tagged in Blue Chair Bay, Business



Blue Chair Bay Rum a Success in First Year

posted November 27th, 2013 at 10:02 pm

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by Josh Martn

Blue Chair Bay Rum hasn’t even been on shelves for a full year yet, but it’s looking like it’s already a success for Kenny Chesney.

The Rochester, NY Democrat and Chronicle has an article on LiDestri Foods, the company that bottles the rum (it’s first distilled in Barbados): “Kenny Chesney’s rum a business hit for LeDestri”

“Everybody was completely knocked out by what happened,” said Fishbowl Spirits CEO Mark Montgomery. “Our original forecast for the first 12 months was 25,000 cases. We did that in seven weeks. Today it appears we are are one of the fastest-growing new spirits launches by a new company in the history of liquor. Most people have a demand problem, we have a struggle against the supply problem. We just now in November have gotten ahead of the demand and have enough supply to carry us through the holidays. It’s been an amazing thing to watch.”

“Obviously, they were double or almost triple what they initially told us they would be,” said LiDestri Spirits general manager Joe Ferrigno. “For a brand new brand, that’s spectacular. Especially for an independent like that.”

In an email, Chesney said that Blue Chair Bay started as an effort “to create the rum I truly wanted to drink.”

“If you know about my music and touring, I’m personally invested in every note that’s played, every bit of video on the screens, all the details about sound and lights, staging and any part of the experience I can have my hands on, because I want the fans to have the best possible experience at our shows,” Chesney said. “They know when they come out to party with us, they’re going to have the best night of the summer.

“So given that, rather than taking a deal and having my name on something, I’d rather create a rum I’d like to drink, be proud of serving people and hopefully, be something that can be special. So far, we’ve been awarded gold medals at a couple big competitions, so the work appears to be paying off. And to me, when I know we’re having to double production because people can’t keep it in stock, the people agree.”

Read the full article here.


Tagged in Business, Rum



Forbes Article on Chesney’s Rum

posted July 1st, 2013 at 9:13 am

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by Josh Martn

Forbes has a great article on Kenny Chesney’s new rum:

“I spend a lot of my time off the road down in the Virgin Islands,” he says. “If I was going to create a rum, which is my drink of choice … I wanted it to be authentic, to try to capture my life in the islands.”

Chesney has certainly taken pains to follow through on that promise. He personally traveled to Barbados in February to sit down with a mixologist at the West Indies Rum Distillery, which was established in 1893 and now bottles brands like Malibu and Cockspur rum at a capacity of 150,000 cases per year.

He returned to his home in Tennessee with three unmarked bottles and an urge to get cracking on design, marketing and distribution. He brought in Nashville firm Flo to help with those efforts–and Chesney, who pulled in an estimated $53 million over the past 12 months, funded the entire project himself (when asked if he shelled out down seven figures, he replied: “Times a couple.”)

“I own it 100%,” he says of Blue Chair Bay. “It was important to me, it’s my inspiration, my story. It’d be hard to share that with anyone else.”

Remarkably enough, Chesney’s rum was ready in time for his show at Cowboy Stadium in May. The combination of hard work and a self-reliant approach has boosted the singer’s already-vaunted status in the country world.

Though country artists traditionally haven’t produced as many brand extensions as, say, hip-hop, Chesney and his peers may be starting to change that. Keith Urban and Blake Shelton have branched out into television, while top-earner Toby Keith launched a mescal line in 2011 and a restaurant chain in 2005. (“I don’t pay attention to those things,” says Chesney. “I try to take care of my business.”)

Like just about any startup, Blue Chair Bay likely won’t be profitable immediately. But perhaps not too far on that seaside horizon, there are hefty rewards to be reaped. And Chesney is happy to wait.

“The business of rum is not like a record,” he says. “Typically you’re going to do a third of your business with the first week of a record. Rum doesn’t work like that, it trickles out little by little … I want to do more than get my money back.”

Read the full article here


Tagged in Business, Rum



Chesney Reveals More Details About Rum Line

posted March 22nd, 2013 at 10:26 am

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by Josh Martn

Kenny Chesney has released more information on his new rum line, including when it’ll be in stores (May).

When Kenny Chesney decided it was time to find the rum he’d always wanted to drink, he didn’t approach the various distillers who’d offered him lucrative deals to lend his name and likeness to a brand created for him. No, the man who oversees every aspect of giant stadium productions and listens to myriad songs beyond what he writes for his albums, decided he wanted to do it himself.

“Everybody’s always expected this from me,” says the man from Luttrell, Tennessee. “There have been people who’ve approached us, stories that have gone around over the years. But rum is what I drink, and I always told myself: if I was going to dothis, I wanted to create something I could be really proud of! Not just take a check and a piece of a company, but make the rum I truly wanted to drink.”

When a team of unique individuals collected around the singer, the 4-time Academy of Country Music and 4-time Country Music Association Entertainer of the Year decided it was worth looking into. Next thing he knew, he was in Barbados with master blender Mike Booth at one of the Caribbean’s oldest rum distilleries tasting various notes and striving to create a rum that stood out.

It was not an overnight process, but they kept tasting and tweaking. Before they were done, Chesney had not only a Coconut flavored rum, but a Coconut Spiced and a premium White Rum that’s already received an impressive score of 90 from the prestigious Ultimate Spirits Challenge, unheard of for a pre-launch spirit.

“Anyone who knows me knows I’ve drunk a lot of rum in a lot of places,” Chesney muses. “And the more you drink, the more you know what you wish you could have. I finally decided there was no reason not to… I’d met some incredible business people who think outside the box like I always have; they also believe in realizing impossible dreams. All I had to do was decide once we started tasting what that flavor that truly felt like the end of the day in the islands was…”

Though Blue Chair Bay Rum won’t be available until May, a few select people in the beverage industry – and some key people along the road – will be among the first to sample what has been Chesney’s (unspoken) focus for the last year. “You know me, when I get my heart set on doing something, I will give it my complete attention. I didn’t know I was building a company or making a rum until I was waist deep, but I’m glad we did. I think anyone who enjoys rum is gonna love this.”


Tagged in Business, Rum



Kenny Continues Costa Partnership with New Designs

posted March 21st, 2013 at 10:49 pm

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by Josh Martn

Kenny Chesney is continuing his partnership with Costa Del Mar sunglasses this year and has announced five new designs.

Chesney played a large role in the design of several of this year’s sunglass styles, including the on trend metal aviator appropriately named “KC.” Other Kenny Chesney Costa sunglasses in the 2013 collection include the new retro Prop, and a re-introduction of the popular Grand Catalina, Caballito and Hammerhead.

Each of the styles will be available in a variety of bright new frame colors, including the orange-to-red Tequila Sunrise and the brown-to-green Crème de Menthe. They will also feature Chesney’s signature on the inside of the temple arms. Like all Costa sunglasses, the Kenny Chesney collection features rugged performance features like no-slip nose pads, nearly indestructible co-injected nylon frame construction and Costa’s patented color-enhancing 580™ lens technology.

“I took a lot of time to help design the look and feel of this year’s line of sunglasses,” said Chesney. “For something to have my name on it, I take a lot of pride making sure the end product lives up to my high expectations in terms of quality and performance. These Costa sunglasses have my personality showing through – they work hard, but they definitely know how to have a good time, too.”

Five dollars from the sale of each pair of Kenny Chesney Costa sunglasses will be donated to the Coastal Conservation Association (CCA), a grassroots advocacy organization dedicated to ocean and coastal conservation programs. Since 2010, more than ,000 has already been donated to CCA as a result of the Kenny Chesney and Costa partnership. The CCA has helped fund habitat restoration initiatives throughout the Gulf of Mexico as well as reef creation and oyster restoration projects around the Southeast.

Each of the new Kenny Chesney Costa sunglass styles will retail from 9 to 9 and will be available for purchase while supplies last at participating authorized Costa retail partners and online at www.costadelmar.com. A list of Costa retail outlets is available at www.costadelmar.com/shop-instore.

Each pair of Kenny Chesney Limited Edition Costa Sunglasses also comes with a gift package with purchase, including a microfiber lens cleaning cloth, a Kenny Chesney visor, a bottle opener featuring the singer’s palm tree logo and a specialized sunglasses carrying case.


Tagged in Business



Kenny Chesney and Costa Sunglasses Expand Partnership

posted May 24th, 2012 at 10:32 am

1 Comment »
by Josh Martn

Music superstar Kenny Chesney announced he’s expanding his partnership with Costa with five new limited edition sunglasses, with a portion of the proceeds continuing to benefit Coastal Conservation Association (CCA). The partnership, which debuted in 2011 on Chesney’s “Goin’ Coastal” concert tour, has raised more than $50,000 for CCA to date.

The five new Kenny Chesney Costa styles include Hammerhead, Caballito, Switchfoot, Hammock and Maya, and will retail from $129 to $199. Each style will feature Kenny Chesney’s signature and his palm tree logo inside the frame, and will come in a variety of unique color combinations, including tortoise/light green, black/white and clear/light blue.

The sunglasses will be available for purchase at authorized Costa retail outlets and online at www.costadelmar.com/kenny in late May.

Five percent of the sales from this year’s limited edition sunglasses will benefit CCA’s ongoing marine conservation efforts. In addition to CCA’s long history of advocating for the conservation of coastal marine resources, the grassroots organization has helped fund habitat restoration initiatives throughout the Gulf of Mexico and south Atlantic, including a $500,000 project for Independence Island in Louisiana. The group also secured more than $400,000 in Texas reefing projects, reef creation in Alabama’s Bon Secour Bay, and oyster restoration efforts in Florida, Georgia, South Carolina, North Carolina and Maryland.

“The partnership with Costa Sunglasses and the Coastal Conservation Association is a natural extension of who I am and what I believe in,” said Chesney. “We live the coastal lifestyle – it’s part of who we are. It’s up to us to help protect and preserve the oceans and beaches for future generations.”

“Support from a superstar like Kenny Chesney and a visionary corporation like Costa does so much to focus attention on important ocean conservation issues,” said Pat Murray, president of CCA. “The funds raised through the Limited Edition Kenny Chesney Costa Sunglasses will go to help programs such as marine habitat creation and youth outreach, ensuring a brighter future for our shared marine resources.”

Costa also announced its title sponsorship of Chesney’s online radio station, No Shoes Radio (www.noshoesradio.com). The free station offers listeners a glimpse into Chesney’s personal music playlist, with songs from artists ranging from the Red Hot Chili Peppers to George Jones to Police. No Shoes Radio will broadcast live from various Costa retail outlets throughout Chesney’s “Brothers of the Sun” summer concert tour with musical artist Tim McGraw.

“We’re excited to continue our relationship with Kenny in 2012. I think his fans will love the new styles and new colors we’ve created for this year’s line,” said Al Perkinson, vice president of marketing for Costa Sunglasses. “Not only will fans love how they look, they’ll also love how they feel, because by buying Kenny Costas they are helping to protect the coast lines we all love so much.”
Chesney kicks off his Brothers of the Sun tour 2012 presented by Corona Light in Tampa, Fla. on Sat., June 2. For more information, visit www.kennychesney.com.




Tagged in Business, Merchandise, No Shoes Radio



Costa Sunglass Line Nets $50,000 for Charity

posted March 8th, 2012 at 2:01 pm

2 Comments »
by Josh Martn

Kenny Chesney and Costa sunglasses presented a check for $50,000 recently to benefit the Coastal Conservation Association (CCA) whose purpose is to advise and educate the public on conservation of marine resources. The funds were raised through sales of Kenny’s limited edition line of Costa sunglasses during his 2011 “Goin’ Coastal” tour.

Chesney partnered with Costa in 2011 to design his first line of signature sunglasses and the sunglasses were sold at each stop of Chesney’s tour.

“The relationship with Costa, and what they stand for, goes hand in hand with the music that I make,” said Chesney. “It’s important for all generations to be able to enjoy the ocean like I did, and I’m proud to partner with Costa to design a line of signature sunglasses that will help support ocean conservation.”




Tagged in Business, Charitable Causes



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