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Blue Chair Bay Rum a Success in First Year

posted November 27th, 2013 at 10:02 pm

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by Josh Martn

Blue Chair Bay Rum hasn’t even been on shelves for a full year yet, but it’s looking like it’s already a success for Kenny Chesney.

The Rochester, NY Democrat and Chronicle has an article on LiDestri Foods, the company that bottles the rum (it’s first distilled in Barbados): “Kenny Chesney’s rum a business hit for LeDestri”

“Everybody was completely knocked out by what happened,” said Fishbowl Spirits CEO Mark Montgomery. “Our original forecast for the first 12 months was 25,000 cases. We did that in seven weeks. Today it appears we are are one of the fastest-growing new spirits launches by a new company in the history of liquor. Most people have a demand problem, we have a struggle against the supply problem. We just now in November have gotten ahead of the demand and have enough supply to carry us through the holidays. It’s been an amazing thing to watch.”

“Obviously, they were double or almost triple what they initially told us they would be,” said LiDestri Spirits general manager Joe Ferrigno. “For a brand new brand, that’s spectacular. Especially for an independent like that.”

In an email, Chesney said that Blue Chair Bay started as an effort “to create the rum I truly wanted to drink.”

“If you know about my music and touring, I’m personally invested in every note that’s played, every bit of video on the screens, all the details about sound and lights, staging and any part of the experience I can have my hands on, because I want the fans to have the best possible experience at our shows,” Chesney said. “They know when they come out to party with us, they’re going to have the best night of the summer.

“So given that, rather than taking a deal and having my name on something, I’d rather create a rum I’d like to drink, be proud of serving people and hopefully, be something that can be special. So far, we’ve been awarded gold medals at a couple big competitions, so the work appears to be paying off. And to me, when I know we’re having to double production because people can’t keep it in stock, the people agree.”

Read the full article here.


Tagged in Business, Rum



Chesney to Join George Strait at Final Show

posted November 19th, 2013 at 2:13 pm

2 Comments »
by Josh Martn

George Strait will play his final tour in 2014, and Kenny Chesney is one of the many top stars that will join him at his final show in Dallas on June 7th.

The closing show of George’s The Cowboy Rides Away Tour—his last as a touring artist—will take place June 7, 2014, at the AT&T Stadium in Arlington, Texas, otherwise known as the home of the Dallas Cowboys. Joining George to sing three songs each will be an incredible lineup of guests including Jason Aldean, Kenny Chesney, Eric Church, Sheryl Crow, Ronnie Dunn, Vince Gill, Faith Hill, Alan Jackson, Miranda Lambert, Martina McBride and Lee Ann Womack.

Opening the show will be George’s friends, beloved Texas swing group Asleep at the Wheel.

Tickets for this event will go on sale to the public Friday, Dec. 6, and can be purchased through George’s website.

Strait hinted back in May that Chesney would join him next year.

“Kenny and I have been friends for a long time; we worked together in the stadium days, and other times, too. Don’t be surprised if you see him out next year with us somewhere. We’ve got some big plans.”



Tagged in Related Artists



CBS Airs Kenny Chesney Special

posted November 3rd, 2013 at 12:03 pm

1 Comment »
by Josh Martn

CBS Sunday Morning finally aired their Kenny Chesney / Boston special this morning. If you missed it, no online video is available yet but an accompanying story is available at cbsnews.com:

Dahler caught up with Chesney at the last stop on his five-month long tour: Gillette Stadium in the Boston suburb of Foxboro, Mass., not a place that typically comes to mind when you think of country music.

“This is a very passionate town,” Chesney said. “They’re passionate about sports. They’re passionate about life. They’re passionate about music and food. And they work really hard. And those are all the things that I grew up on.”

But Chesney’s connection with his Boston area fans stretches far beyond the parking lot of his sold-out shows. He was in Florida, on a day off from touring, when news of the Boston Marathon bombing broke.

“When I saw this happen, and I saw this arrogant look on these kids’ faces . . . it pissed me off,” he said, “and I thought about the relationship through music that I’ve had with all the people that have come to play over the years, that’s what led me to do something.”

Read the full article here.

If you’d like to help support the Spread the Love fund, visit spreadthelove.kennychesney.com


Tagged in Television



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