Kenny Chesney and Costa Sunglasses Expand Partnership

posted May 24th, 2012 at 10:32 am

1 Comment »
by Josh Martn

Music superstar Kenny Chesney announced he’s expanding his partnership with Costa with five new limited edition sunglasses, with a portion of the proceeds continuing to benefit Coastal Conservation Association (CCA). The partnership, which debuted in 2011 on Chesney’s “Goin’ Coastal” concert tour, has raised more than $50,000 for CCA to date.

The five new Kenny Chesney Costa styles include Hammerhead, Caballito, Switchfoot, Hammock and Maya, and will retail from $129 to $199. Each style will feature Kenny Chesney’s signature and his palm tree logo inside the frame, and will come in a variety of unique color combinations, including tortoise/light green, black/white and clear/light blue.

The sunglasses will be available for purchase at authorized Costa retail outlets and online at www.costadelmar.com/kenny in late May.

Five percent of the sales from this year’s limited edition sunglasses will benefit CCA’s ongoing marine conservation efforts. In addition to CCA’s long history of advocating for the conservation of coastal marine resources, the grassroots organization has helped fund habitat restoration initiatives throughout the Gulf of Mexico and south Atlantic, including a $500,000 project for Independence Island in Louisiana. The group also secured more than $400,000 in Texas reefing projects, reef creation in Alabama’s Bon Secour Bay, and oyster restoration efforts in Florida, Georgia, South Carolina, North Carolina and Maryland.

“The partnership with Costa Sunglasses and the Coastal Conservation Association is a natural extension of who I am and what I believe in,” said Chesney. “We live the coastal lifestyle – it’s part of who we are. It’s up to us to help protect and preserve the oceans and beaches for future generations.”

“Support from a superstar like Kenny Chesney and a visionary corporation like Costa does so much to focus attention on important ocean conservation issues,” said Pat Murray, president of CCA. “The funds raised through the Limited Edition Kenny Chesney Costa Sunglasses will go to help programs such as marine habitat creation and youth outreach, ensuring a brighter future for our shared marine resources.”

Costa also announced its title sponsorship of Chesney’s online radio station, No Shoes Radio (www.noshoesradio.com). The free station offers listeners a glimpse into Chesney’s personal music playlist, with songs from artists ranging from the Red Hot Chili Peppers to George Jones to Police. No Shoes Radio will broadcast live from various Costa retail outlets throughout Chesney’s “Brothers of the Sun” summer concert tour with musical artist Tim McGraw.

“We’re excited to continue our relationship with Kenny in 2012. I think his fans will love the new styles and new colors we’ve created for this year’s line,” said Al Perkinson, vice president of marketing for Costa Sunglasses. “Not only will fans love how they look, they’ll also love how they feel, because by buying Kenny Costas they are helping to protect the coast lines we all love so much.”
Chesney kicks off his Brothers of the Sun tour 2012 presented by Corona Light in Tampa, Fla. on Sat., June 2. For more information, visit www.kennychesney.com.




Tagged in Business, Merchandise, No Shoes Radio

  • Kathibo3

    Awesome glasses and such a good cause. Just received mine…naturally….coral color :-)

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