“Summer in 3D” Debuts at Number One

posted June 28th, 2010 at 3:04 pm

1 Comment »
by Josh Martn

Kenny Chesney’s “Summer in 3D” was the best-selling concert DVD its opening week of sales, despite being available at only one outlet: Kmart. It bested U2, George Strait, Bon Jovi, and Barbara Streisand.

“It seemed like there was a lot of confusion about what markets the movie was showing in, what times, when was it opening,” Chesney says with a laugh. “This time, it was easy: log on, place your order and have it arrive at your front door. I know from what people told me during the theatrical run, people felt like we really captured the energy and the heart of our live shows, so it’s nice to know that’s something people want to take him with them, too.”

“It’s funny,” says director Joe Thomas, who’s directed 7 chart-topping concert DVDs for the likes of Tom Petty, Dave Matthews Band, Fleetwood Mac and Bon Jovi. “People have such a hunger to see Kenny… to share in these shows and this energy… they don’t care what dimension it is. You bring them into his concert experience, and they respond.”

“We’ve done concert specials,” Chesney explains. “I figured if we were gonna go into movie theatres, if this was about making a long form piece, we needed to give people something more… something a little bit deeper. And we shot the lights out of our show, but this was also about the journey to get to 65,000 people in a football stadium… the love affair between me, my guys, those fans and these songs… and I think that comes through.

“Seeing that people responded to the DVD like this, especially since you couldn’t just go to Amazon.com or somewhere and get it, it makes me feel really good – because it means what we do means something to those people we’ve been sharing our summers with for the past 8 years.”

If you still haven’t picked up Summer In 3D, get it now at Kmart.com.

Tagged in Summer In 3D

  • Deb Brinkman

    I’m so glad it’s a hit. I pre-ordered 3 of them. Just watched it again, last night.. Love it!


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