Kenny Chesney’s latest business foray launches today: Blue Chair Bay clothing line. Kenny will be in Las Vegas for the kickoff at the MAGIC Fashion Show.

He’ll play a private show at the Hard Rock Hotel later that evening.

Chesney’s new clothing line Blue Chair Bay, a vintage brand of ageless, simple styles, will launch at MAGIC in the Premium Men’s platform – on the Concourse (Booth PR20800). A non-traditional booth set-up, Blue Chair Bay will exhibit in a vintage Airstream trailer (a first for MAGIC!) and will also host a Corona-sponsored Happy Hour on Monday, August 31st from 4:00 – 6:00 pm.

“They tell me MAGIC is the biggest show for this sort of the thing in the world, and I love the idea that these clothes are out there for the buyers who truly know – to get to see them,” says Kenny Chesney, the biggest North American concert draw this century. “The clothes are casual, comfortable and easy to wear wherever you’re headed… and that was the whole point. Whatever you’ve got to do, something in this line will work — and for someone who lives gone most of the time, one place to find everything — like MAGIC — is a real gift.”

CONCERT DETAILS:

• WHAT: Kenny Chesney Intimate Performance
• WHEN: Tuesday, September 1, 2009. Concert 9:00 – 10:00 pm.
• WHERE: The Hard Rock Hotel
• TICKETS: This is an invitation only event