Kenny Chesney had the most-attended tour in 2008, but finished fourth in Pollstar’s year-end list of the highest grossing tours. The discrepancy is due to Chesney keeping his ticket prices lower than the other big acts. The average price of a Kenny Chesney concert ticket in 2008 was $71.24 per ticket:

Playing to more than 1 million fans, Kenny’s concerts averaged $71.24 a ticket, far below the average cost of a ticket to see the three acts that grossed more total dollars. Madonna tickets went for $153.88 on average, Celine Dion required $119, and the Eagles typically received $128.82.

“It’s not about the money, it’s about the fans,” he says, explaining his ticket-pricing philosophy. “There will always be tours that gross more than us, because I believe in trying to make it possible for anyone who wants to come out and rock with us to be able to do it. To me, I measure how successful these tours are by the faces we see, and last year, I saw some pretty happy people everywhere we went. That there are a lot of fans there makes me feel like we’re part of their summer and part of how they’re living their life.”