Chesney To Launch New Rum

posted September 29th, 2008 at 5:06 pm

1 Comment »
by Josh Martn

Kenny Chesney will develop a new rum with Constellation Spirits, Inc. The joint venture will be called Crouton Spirits, LLC:

The company, a division of Constellation Brands Inc. said in a news release Monday the joint venture with the star will be called Crouton Spirits LLC. The company will develop a premium rum, which it said is one of the fastest growing sectors in the spirits industry.

Constellation and Chesney will on every aspect of the rum, including marketing and product positioning.

“We’re looking to create a fun-in-the-sun, vacation-in-a-bottle type experience that people everywhere can enjoy when they kick back and relax,” Chesney said in a statement.


Tagged in Business, In The News, Rum

  • Jason M

    This should be an extrodinary product! I can’t wait !

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