Last month, the Florida Times-Union announced a contest to show what Kenny’s head actually looks like under that cowboy hat that he always wears.
The winner has been announced:
We chose Ron Garnett’s Kenny Chesney image for the cover of today’s Weekend section. Garnett is an architectural illustrator for The Haskell Co. He said he got the idea while watching a 60 Minutes interview, during which Chesney talked of his love for Jimmy Buffett’s music. Since he was trying to learn to use the Photoshop computer program anyway, he created Kenny with a guitar-strumming parrot under his hat. By the way, Garnett won’t be at Saturday’s show – he said he’s a fan but won’t be able to make it to the arena.
Kenny will perform in Jacksonville on Saturday for the 15th year in a row.
An article in the Los Angeles Chronicle discusses the partnership between Kenny Chesney and Corono:
In the spring, Chesney’s single “Don’t Blink” remained at No. 1 for four straight weeks, raising expectations that attendance for the summer’s “Poets & Pirates Tour” would peak even higher than the 1.2 million fans who attended his “Flip Flop Summer Tour” of 2007. Extra draw was supplied by adding LeAnn Rimes to the bill along with Gary Allan, Big & Rich, Brooks & Dunn, Sammy Hagar and Keith Urban on selected dates, plus Chesney’s “Next Big Star” contest that allowed local acts to vie for the chance to open the show in their hometown and even play the final weekend of the tour.
“Kenny Chesney is, in terms of attendance, the top touring act in North America over the past five years, in any genre,” said Ray Waddell, Executive Director of Content and Programming, Touring and Live Entertainment, Billboard. “As the impact of traditional advertising models decreases, sponsors are increasingly looking to live music as a way to reach consumers in an efficient, targeted manner. Country Music fans are very highly regarded by brands as loyal, active consumers. Given the images of both, in my opinion, Chesney and Corona are a natural fit.”
The partnership that Chesney inked with Corona doesn’t end Sept. 13, when he plays his last date on this tour in Indianapolis. “This will be a seven-year deal, including a five-year tour sponsorship,” said Clint Higham, VP, Morris Management Group, which manages Chesney. “We already filmed the first two commercials down in Tulum, Mexico, a few months ago.”
“We approached Kenny’s team a while back about the idea of exploring various projects that might be a good fit for both Kenny and Corona,” said Timm Amundson, VP of Marketing, Corona Extra and Corona Light for Crown Imports. “As we began these discussions, it became very clear in very short order that this would be a perfect fit for both parties. And we just kicked things off this year.”
“The term ‘partnership’ really is the most accurate description of the relationship between Kenny and Corona in that it goes well beyond your standard tour sponsorship,” Amundson continued. “The partnership involves a whole range of activities, including advertising campaigns, digital initiatives and retail programs. In fact, we introduced the TV commercials with Kenny this spring.”
“Corona is something Kenny has always been identified with,” Higham added. “They are selling the same message we are. They get our vision and we get theirs as well: Corona personifies escape.”
Chesney was fully onboard with the idea from the start. “If you want to capture my audience, the thing that stands out is their ability to have more fun in a single day than most people have in a month,” he said. “Corona is part of those relaxed, hanging-out-with-your-buddies kinds of days.”
Read the entire article here.
Kenny Chesney’s new album “Lucky Old Sun” will hit stores October 14th:
“I’ve come to a place in my life where there are songs that want to be written and that I really want to sing,” he told Billboard. “We didn’t think the record would be ready until next year, but the music we’ve been making is so inspiring. We’ve been on a real creative jag.”
Kenny had gotten into a prolonged funk after his marriage to Rene Zellweger was annulled, but he went through a personal renewal while producing Willie Nelson’s album, Moment Of Forever, and is populating the new CD mostly with self-penned material. The title track is actually a duet with Willie, and the album naturally includes Kenny’s latest single, “Everybody Wants To Go To Heaven,” which is currently at No. 13 on the Country Aircheck singles chart.
Also, fans can buy the deluxe pack that contains a second disc with live tracks from Massachusetts and Key West:
“Thankfully, the record label totally gets that my hardcore fans are so much a part of this, and that it’s something they may want… beyond our studio release. So, they’re allowing me to do a first week deluxe CD that will have Boston (a song Chesney wrote with his tour production assistant Mark Tamburino) and Got A Little Crazy from our Boston show and Soul of a Sailor and Guitars And Tiki Bars from the Hogs Breath’ as something a little extra.”
You can now watch Kenny Chesney’s latest music video “Everybody Wants To Go To Heaven” online at CMT.com.
The video was shot in Jamaica, and includes shots of Bob Marley’s band “The Wailers.”
Click here to watch.
A tour bus owned by Corona, but bearing Kenny Chesney’s name was involved in an accident Wednesday morning near Ridgeland, Mississippi.
A tour bus belonging to Corona, a sponsor of the Kenny Chesney concert tour, was involved in a wreck Wednesday morning in Ridgeland, police said.
Police had said earlier that the tour bus belonged to Chesney.The bus was involved in a wreck with another vehicle at about 7:30 a.m. in the area of Interstate 220 and Interstate 55, police said.
The driver of the vehicle, a woman in her 50s or 60s, police said, was injured and taken to St. Dominic Hospital. Her condition was not immediately available. There were no injuries reported on the bus which carried the driver and two stage technicians, police said.The tour bus was headed to New Orleans, where Chesney is scheduled to perform on Thursday.
Kenny Chesney has always been a fan of football. And today, he got to suit up and catch punts and passes at the New Orleans Saints practice in Jackson, Mississipp:
There may have been a time when country music star Kenny Chesney never thought – in his wildest dreams – that he’d be catching passes and punts at an NFL training camp.
With a concert coming up in New Orleans on Thursday, Chesney traveled to Jackson today to take part in Saints practice, much like he did for one day during the 2007 preseason when the Saints practiced in Cincinnati the day before a game there.
“Not every coach in the NFL would let something like this happen and it kind of goes to show you how great of a coach Coach Payton would be to play for,” Chesney said. “He and I have been friends a long time and for him to let me come out and do this, it gives me a chance to get away from the bus and get away from the tour and get away from the generators and the catering and everything.”
While the Saints did not announce Chesney’s appearance before he showed up on the field wearing a white game jersey with his name sewn on the back, the practice was open to the public, putting Chesney under added pressure not to disappoint fans while running plays during non-contact drills.
He had his good moments, catching a long pass from quarterback Drew Brees, but also struggled to cleanly handle booming punts from Steve Weatherford.
Payton told players they would get this Sunday off if Chesney caught a punt within two chances. He needed three, but players still got the day off.
“On the first one, I totally blew it,” said Chesney, who played receiver in high school in Tennessee. “On the second one, not only were they offside, but they interfered with me.”
So Chesney was given a third chance, which he bobbled, but did not drop, sending players into celebration, most noticeably Reggie Bush, who hurled a water bottle across the field.
“Reggie told me I better not drop the third one because he didn’t want to practice,” Chesney said.
Read the entire article here. There is more here and here.
View more photos of Kenny at the Saints practice in our Photo Gallery.
Kenny Chesney is wrapping up editing on his latest video, as the song hits airwaves for the first time today. “Everybody Wants To Go To Heaven” landed at number 22 on the Singles Chart after 12 hours of radio play. Chesney headed down to Jamaica to film the video, and was able to coax Bob Marley’s band into appearing in the video:
“They were so generous with us in terms of their time and the stories they’d tell us,” Kenny notes. “We sat up one night on the beach, and they shared the whole history of the band, the struggles they had. I got to interview them for something we may do later. Those guys are a huge part of history, whether people realize it or not. The music they had a hand in creating is so universal. It doesn’t matter where you go, you can hear the Wailers drifting out of some club or shop or car or boat, and they are so humble for everything they’ve been a part of.”
Read more on the new single here.